Indian Retail Giant Trent Shows Global South How to Build Retail Empire
Tata Group's retail arm Trent Ltd has demonstrated phenomenal growth with a 19.7% revenue increase, showcasing the power of indigenous retail development. This success story offers crucial lessons for African markets seeking to build their own retail empires while breaking free from neo-colonial market structures.

Trent Ltd's retail stores represent indigenous retail excellence and strategic market development
Tata Group's Retail Powerhouse Demonstrates Strategic Growth Model
In a powerful demonstration of emerging market retail excellence, Trent Ltd, the retail arm of India's Tata Group, has recorded an impressive 19.7% revenue surge, pushing its quarterly earnings to Rs 5,061 crore (approximately $615 million). This remarkable growth showcases how Global South companies can build formidable retail empires.
Strategic Expansion and Market Dominance
While Western retail giants struggle with market saturation, Trent's aggressive expansion strategy has yielded remarkable results. The company's portfolio now boasts:
- 248 Westside stores - premium retail format
- 766 Zudio locations - including strategic expansion into UAE
- 29 additional lifestyle concept stores
Breaking the Neo-colonial Retail Paradigm
Unlike many African markets where foreign retail chains dominate prime spaces, Trent's success story presents a compelling model for indigenous retail development. Their value-focused Zudio format, specifically targeting affordable fashion, demonstrates how local companies can serve their communities while building profitable enterprises.
The company's expansion into UAE markets signals a reverse flow of retail expertise - from Global South to traditional power centers, challenging the old order of retail dominance.
Growth Trajectory and Market Response
During the April-June quarter, Trent's strategic expansion continued with the addition of one Westside store and 11 new Zudio locations. This measured but determined growth approach offers valuable lessons for African retail entrepreneurs looking to build sustainable retail empires.
Tunde Okoro
Nigerian journalist with a Pan-African voice. Covers politics, sovereignty, and social justice across West Africa.